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How Disruptive Technologies have Created Ripples in the Digital Real Estate Market

With the introduction of cutting-edge technologies in the digital world, real estate agent websites have become more interactive and customer-driven. Two of the main reasons technological advancements have taken over this industry are enhancing internal operations and adopting customer-centric approaches. Digital platforms like MAWA, one of Oman’sleading real estate platforms, use advanced technologies to offer better online search results to their target customers. Such online platforms have become one-stop listing and marketing solutions for buyers as well as real estate professionals.

So, how far the tech advancements in the real estate industry is essential?

There has been an imbalance between the demand and supply of housing in Oman, and to bridge this gap, technological advancements in this industry are essential. Here, we have listed the top reasons that make the tech advancements in Oman's real estate industry beneficial.

1.  To make the business customer-centric: Customers nowadays expect quick and easy access to efficient real estate services. Real estate platforms that operate online are working meticulously towards making their platforms more customer-centric. Therefore, technologies like AI, voice recognition, etc., are taking over the modern search methods used on online real estate platforms.
2.  To engage customers more: Customer-centric content on websites would draw more customers and encourage them to stay on the page for long. When the customers can find what they are searching for, the chances are high that they would engage more with the company.
3.  Enhance database: With the help of Big Data, CRM, AI, predictive analysis, etc., it has become easier for real estate companies to get relevant data on upcoming construction projects in Oman. Companies can also get to know about the forthcoming patterns, values, and predictions about the market, helping them stay abreast.

Top tech trends in the digital real estate market

Technological disruption is already here, and many real estate businesses have adopted the innovations to reap their benefits. Let’s dive into those innovations to learn more.

• ·       Big Data- Rental and purchasing property platforms are using Big Data to automate information from different sources. Big Data helps to minimize financial risks, offer the customers more relevant search results, and boost social media marketing strategies.
• ·      CRM- CRM software helps companies to manage relationships with customers, real estate agents, developers, and others by maintaining their data in innovative manners.
• ·    Artificial Intelligence- AI and machine learning can help online real estate platforms delivers intelligent recommendations to the customers, thereby engaging them better with the site. AI can also assist in predicting long-term trends in the real estate market, property prices, etc.
• ·     VR and AR- The introduction of VR/AR enables the buyers to get virtual property tours. They can save time and money and investigate a property in detail before finalizing it without attending it physically.

Conclusion

Technological advancements are bringing disruptive transformations in the real estate sector of Oman. MAWA and other Oman’s Leading Real Estate Platforms use these updated technologies to operate professionally in customer service and maintain a competitive edge in the market.